Telesure (A&G + FFW) — full funnel, campaign & topic breakdown. Matched leads only.
A&G's quote-to-sale is recovering as the month progresses — up from 7.0% in the first 10 days to 9.2% MTD. FFW remains the stronger performer on quote-to-sale.
A&G's quote-to-sale dropped sharply to 7.0% in the first 10 days of June (from 16.3% in May). Across the full MTD period it's climbed to 9.2% — still well below May, but moving the right direction. FFW's quote-to-sale (14.9%) has also eased slightly from the 10-day figure (13.3% → wait, actually risen) and remains the more consistent performer of the two brands this month.
| Brand | Topic | Leads | Sales | Conv% |
|---|---|---|---|---|
| A&G | CoverBokkiePet | 176 | 6 | 3.4% |
| A&G | get.pet-insurance.co.za | 133 | 5 | 3.8% |
| FFW | CoverBokkiePet | 191 | 5 | 2.6% |
| FFW | get.pet-insurance.co.za | 125 | 10 | 8.0% |
| Brand | SSID | Leads | Sales | Conv% |
|---|---|---|---|---|
| A&G | CBPET | 93 | 3 | 3.2% |
| A&G | CBPET2 | 81 | 3 | 3.7% |
| A&G | CBPETCS | 2 | 0 | 0.0% |
| FFW | CBPET | 105 | 2 | 1.9% |
| FFW | CBPET2 | 82 | 3 | 3.7% |
| FFW | CBPETCS | 4 | 0 | 0.0% |
| Brand | UTM Campaign | Leads | Sales | Conv% | Notes |
|---|---|---|---|---|---|
| A&G | dct-versus-white | 54 | 3 | 5.6% | Main A&G volume |
| A&G | opentarget | 28 | 1 | 3.6% | — |
| A&G | dct-ugc-june | 19 | 0 | 0.0% | — |
| A&G | dct-pet-types | 16 | 0 | 0.0% | ⚠ 0% for A&G this period |
| A&G | dct-pet-text-dark | 9 | 1 | 11.1% | Best A&G converter |
| FFW | dct-versus-white | 49 | 2 | 4.1% | Main FFW volume |
| FFW | opentarget | 23 | 2 | 8.7% | — |
| FFW | dct-ugc-june | 22 | 2 | 9.1% | — |
| FFW | dct-pet-types | 18 | 3 | 16.7% | ★ Best converting campaign, either brand |
| FFW | dct-pet-text-dark | 8 | 1 | 12.5% | Strong for FFW |
From 7.0% in the first 10 days to 9.2% across the full MTD period. Still below May's 16.3%, but the trend is upward as the month progresses — possibly reflecting agents adjusting after the early-June dip, or a richer lead mix later in the month.
"No Consent" + "Stop Marketing" combined is now 9.4% (A&G) and 8.9% (FFW) — down dramatically from May's 32–40% range seen in the original deep dive. Whatever changed in the call opening or lead handling appears to have taken hold.
15.5% for A&G and 20.3% for FFW — these are prospects who engaged with an agent and still declined. This is now the largest single category for both brands, larger than the consent issue ever was. This is likely a pricing or product-fit conversation happening on the call.
16.7% conversion for FFW (18 leads) vs 0% for A&G (16 leads) from the identical campaign. This is a real brand-level difference worth acting on — increase FFW allocation from this source, and don't expect the same lift on A&G.
The 1–10 June report flagged CBPET2 with 38 leads and zero sales for Telesure. Across the fuller MTD period, both brands converted CBPET2 at 3.7% — a healthy recovery. This was very likely a small-sample timing effect rather than a real problem.
625 of 635 Telesure contacts matched to Leadbyte by phone number. The 10 unmatched records (4 A&G, 6 FFW) were excluded from this analysis per instruction and are not reflected in any of the figures above.
Telesure's June MTD numbers show recovery, not relapse. A&G's quote-to-sale has climbed from 7.0% to 9.2% as the month has progressed, and the top-of-funnel consent problem flagged in May has clearly improved for both brands (down to ~9% combined, from 32–40%). The dominant issue now is post-contact rejection — "Customer Not Interested" — which is a different, more specific problem to solve than consent was. The standout actionable insight is dct-pet-types: a confirmed 16.7% converter for FFW specifically, with zero signal for A&G. Shifting that allocation is a clean, low-risk win available right now.